Increasing sales of audio products generated by internet

In the entertainment market, the shift from physical to digital is more noticeable. Internet is all around us and provides an increasing interest in digital content. The consumption of entertainment products is more popular than it has ever been.

The market research from research company GfK also shows that entertainment products are increasingly more popular. According to the research, the internet is a big incentive for the sale of audio products. The figures show that many consumers purchase new audio products as a result of the increasing number of smartphones and tablets. Especially the sale of streaming audio products seems to increase. This is mainly due to new features that make it possible to stream digital music, such as integrating Spotify into hi-fi products by manufacturers (for example Philips).

Reference: Emerce

By: Karen Groen