The French financial newspaper La Tribune chooses the Dutch company Cleeng to offer paid content online via a paywall. Nowadays, newspapers faces the problem that internet users no longer visit the newspapers websites, due to services such as Google Reader and RSS feeds. They (try to) solve this problem by offering content for which the user has to pay. The New York Times is already using the business model of a paywall.

The way a paywall is set up can vary. The Dutch newspaper Financieele Dagblad chooses to charge readers a fee when they read more than 10 articles. The NY Times introduced three digital (paid) subscriptions allowing visitors to get access to the content. Subscribers of the paper version of the NY Times gain full access to the digital version. The paywall of the NY Times gives web visitors more options than, for example, the British Times.

The company Cleeng, similar to Google One Pass, offers publishers and bloggers a plug-in. After installation the user can determine which parts of content he wants to block. Cleeng also works with a loyalty program to spread the content. When someone buys content, such as an article, and then spreads this through Twitter or Facebook, he can earn money. The publisher can choose to pass on part of his revenues to the user that managed to re-sell. 

The Kaiser Chiefs use a similar loyalty program. You can compose your own CD with songs you have paid for. When this CD is sold you can earn money because you made the specific CD. It's interesting to see that the distinction between the traditional sectors (news and world music) seems to fade in the internet context and new connections seem to emerge.

Reference: Emerce.nl