News website Huffington Post conquers the world with remarkable business model
News website The Huffington Post intends to launch a UK edition of the Huffington Post in the beginning of July. The Huffington Post wishes to expand to 12 other countries, such as France, Australia, India and countries in South America.
Huffington Post UK will follow the example of their US version. The website is made profitable by focusing on a particular content strategy with a strong focus on SEO (Search Engine Optimization). Media Company AOL recently acquired The Huffington Post. AOL works with internet and media companies to attract users and advertisers by publishing articles based on popular topics. AOL makes content appropriate for a particular topic or keyword that is interesting for a reader or advertiser. A similar initiative called dichtbij.nl was launched the Netherlands by the Dutch Telegraaf Media Group.
This is an interesting development, since AOL does not focus on the Paywall business model, in contrast to The New York Times. Currently, newspapers face with the problem that many internet users no longer visit newspaper websites. In stead, they use programs such as Google Reader and RSS feeds to read news items. alls. With the Paywall model The New York Times generates revenue, because they will charge visitors who read over 10 articles. They expect to get more income with this model than with the advertising revenue generated by the free riders.
So now AOL devised a different business model, without Paywall. Perhaps even without neutral and journalistic content? For a popular article appropriate to the reader could be detrimental to the (relevant and neutral) news value. And isn’t news value the focus of a news website?
Reference: Guardian.co.uk
Comments(0)
Your comment