Google may have digital newsstand in development

Following Apple’s footsteps, Google would be in the process of developing a digital newsstand. In this virtual shop, publishers of newspapers and magazines would be able to sell their apps. Wall Street Journal reports, on the basis of undisclosed sources, that Google is speaking with publishers to make their digital wares available via the Android Store.

According to media-experts close to the negotiations, the outcome is still shrouded in mists and is it not certain that the new service will actually be launched. To persuade publishers, Google would have offered to take less than Apple’s usual 30 per cent cut.

Neither Google nor publishers like Time Warner, Condé Nast or Hearst is ready to make an official statement. “We've consistently said we're talking with publishers about ways we can work together, including whether we can help them with technology for subscription services. We have nothing specific to announce at this time," the Mountain View search giant reacted.

Earlier this week, it emerged that sales of magazine apps, after an enthusiastic start, do not live up to (high strung) expectations. Sales of digital editions for iPad are declining, reports emerce (link in Dutch). Possible explanations are the decreasing novelty value, the relatively high price of f single editions and the torrential showers of all kinds of apps in which potential buyers may drown.

To stem this tide, Apple has announced to develop changes in iTunes, amongst which the possibility to offer subscriptions. This allows publishers, much like with the paper editions, to reward customers for a long term commitment.