Pirate amnesty for Machinarium is great success

Game studio Amanita managed to sell 20.000 copies of Machinarium at a 75% discount in a bid to stem piracy. The studio is very pleased with the results.

A few weeks ago, we posted on the pirate amnesty action initiated by game developer Amanita. The studio noticed that the number of pirated copies of their prize horse Machinarium circulating outnumbered the copies sold by about 9 to 1. As a way to entice these pirates to come in and buy a copy instead, Amanita drastically reduced the price for their star game.

And it worked: after one week 17.000 copies were sold. The folks at Amanita were so pleased with the result that they decided to prolong the action with another weekend. When the amnesty action finally concluded, the tally was 20.000 copies sold in 10 days. Not bad at all. The vast majority of copies, about 80%, was sold in the US and the EU.