Coffee and a newspaper

Yesterday we reported that the English quality newspaper The Times will start to charge customers for reading articles on its site. While the move is criticized by many for being old fashioned, the fact is that the quality newspaper business is ailing and in need of a new, working businessmodel.

Part of the solution may be in teaming up with an unlikely partner: Starbucks. Coffee giant Starbucks has started to offer free access to quality newspapers such as the Wall Street Journal via its WiFi service. The idea is to recreate the old feeling of reading a newspaper with your cup of coffee. By offering this extra service Starbucks hopes to attract more customers and keep them at Starbucks longer.

Perhaps this innovative take on new business models will help the ailing newspaper business.

Source: information professional (Dutch)