Bioware uses exclusive content against piracy and used games

Bioware, the studio that recently brought us Dragon Age: Origins and Mass Effect 2, has developed a strategy to encourage gamers to buy new games rather than play pirated versions or buy the games second hand.

Buyers of a new game are rewarded with a code that provides free access to downloadable content such as extra missions, weapons or team mates.

This extra content is also for sale, but is quite expensive. The idea behind it being that the price difference between new and second hand virtually disappears if one wants access to the extra content.

8 February 2010