“YouTube to start movie rental service”

American newspaper Wall Street Journal featured an article yesterday on talks between video sharing site YouTube and a few big Hollywood publishers start a video rental service on the site. Talks have not been concluded, states the paper. The negotiations are still in progress.

Renting a movie on YouTube would cost four dollar. That is the same amount the Apple charges for viewing a movie through iTunes.

YouTube is owned by Google, that paid 1,65 billion dollar for it in 2006. The search-engine giant has struggled ever since to recoup this investment. Meanwhile,

YouTube is offering more and more professional content. Google recently sealed a deal with Time Warner. Since then, some TV series as well as parts of the CNN programming can be viewed on YouTube.