Online video service Joost takes a different approach

Joost, a online video service based on p2p-technology that allows users to legally watch tv programmes online, changes its business model. Last year, the service changed from using their own software to a more generic flash based technology in order to lower the threshold for users. However, results failed to materialise. Joost now changes strategy and offers a “white label” video service. Third parties can hire Joost to distribute movies online under their own name.